Brice News

Metcash Expo

We are thrilled to announce that Brice Australia will be attending the Metcash Food Expo and IGA National Conference 2022!

The Metcash Food Expo proudly endorses brands’ showcasing their competitive edge, and gives them a chance to leverage their products amongst some of the country’s leading best in product and service innovation. Proudly encouraging the coming together for the purpose of sharing of new knowledge, promoting new and exciting innovations, the chance to network with independent retailers, as well as the Metcash team.

Held over 3 jam-packed days from 17th – 19th July 2022, at the Gold Coast Convention and Exhibition Convention Centre (located at 2684 Gold Coast Hwy Broadbeach, 4218 QLD)

Brice Australia Partners with Tyro

Brice Australia has recently teamed up with one of Australia’s largest EFTPOS providers, Tyro. The Tyro system is easily integrated with the Avery Scales through Brice which means faster transactions, reduced keying errors, and simplified end-of-day reconciliation.

Brice Australia’s collaboration with Tyro also comes with an exclusive promotional offer for applicants looking to make the switch to integrated EFTPOS, by halving your EFTPOS fees by 50% for the first three (3) months if you apply through Avery Berkel Brice and Tyro’s dedicated page HERE.

Facebook Competition Success!

Brice recently implemented a well-received social media tactic that would be a part of the company’s overall marketing strategy for 2021. The two separate competition-based posts included a clear call to action, requiring active participation from entrants, and were strategically timed around or leading up to the Christmas period.

The brand received an overwhelmingly high engagement rate from active participants, with the campaign’s clearly defined objective being to raise awareness of the brand by encouraging prospective entrants to like and follow the brand across their social media channels in order to enter. This in turn, boosted the company’s growth tremendously by having earned almost 900 new Facebook followers and almost 300 new Instagram followers throughout 2021.