A History of Excellence and Service

Jack Arthur Brice

Brice Australia represents some of the Worlds most prestigious companies. Enabling us to bring to the commercial market place the highest standards in quality and safety, ensuring long term satisfaction in your purchasing decision.

Jack Brice was a far-sighted Australian with an unshakeable commitment to building Australia’s industrial and manufacturing base. On 4 April 1939, Jack gave life to his commitment by forming Brice Scale & Slicer Co., the only Australian manufacturer of electric slicers, mixers and potato peelers.

Six months after the business started it found itself heavily involved in the production of food machinery for the Australian and Allied Armed Forces throughout Australia and South East Asia. The high standards and quality that Jack insisted on (and that became the hallmark of Brice’s products down through the years) saw the company manufacturing high precision parts for the Government Aircraft Factory.

Fifteen years later, on 2 May 1954, the company was incorporated and the name changed to Brice Australia Pty. Ltd. Over the following forty years the company expanded it’s operations, establishing branches in all states of Australia, and forging solid and lasting links with other food machinery and retail equipment manufacturers.

Today, Brice Australia is justifiably proud of its reputation for providing high quality equipment to the Australian supermarkets, food service and retail industries. It continues to honour Jack Brice’s legacy of excellence and service with a commitment to research, functionality and reasonable prices.

Excellence and service extend to technical and service support for all equipment sold by Brice Australia. A team of highly trained Service Technicians are backed by manufacturers’ technical material and top quality spare parts.

Brice Australia’s staff have many years of experience in the food machinery industry – many have 20 years industry knowledge and skill. Its commitment to staff development is every bit as important to the faith of excellence and service. Brice Australia maintains an ongoing involvement in staff training programs.

Brice Australia’s policy of staying in contact with manufacturers in Europe, the United States of America and Asia keeps it at the edge of industry developments which enhances its ability to service the local industry. Brice Australia is committed to “best practice” procedures for the purchase of materials and equipment and servicing of equipment.

The people that are Brice Australia are proud of the fact that the company is 100% Australian owned and operated. Jack Brice’s commitment to Australia is alive and well at Brice Australia.